In this article, let’s dive deep into one of the famous strategies that businesses follow, “Under Promise Over Deliver”, We will learn all of it from the psychology behind it to the different ways of doing it, let’s get ahead with it!
Everyone likes to be surprised and we have witnessed it among our friends, families, etc., right? And not to be surprised, this is not limited to that only but this is true in your business as well. Whether you have a client or you have got your customer, this article is going to be a Pandora’s box of ideas for improvement in your business strategy after reading.
SUGGESTED: The Business Problems 101 Faced by Small Business Owners
Today in this article, we will learn about the importance of Under Promise Over Deliver and also alongside it, the 10 ways to Over Deliver in the following section. We would be trying to understand it because in the end, we know, that a person only remembers how you made them feel. This idea of over-delivering is a part of this strategy only to bring smiles to the faces of your clients or customers.
This idea of under-promising and overdelivering is not a very new idea or notion but in the circle of business and customer service, there has existed this simple yet profound philosophy for a long time!
The Power of an Under Promise
Underpromising involves setting expectations of your customer or client at a level that appears modest, conservative, or even somewhat cautious of what you can deliver. This approach may initially seem counterintuitive, especially in an era where hype and exaggeration often dominate marketing and branding strategies. However, when executed thoughtfully, underpromising can yield remarkable results, let’s see how it can be bliss for us by following the right strategy and the way of doing it!
1. Earn Trust:
When a business consistently delivers more than it promises, it earns a reputation for reliability and integrity. Customers come to trust the brand, knowing that their expectations will be met and exceeded.
2. Customer Satisfaction:
Underpromising reduces the risk of disappointment because you have already promised at a very conservative level. When customers receive more than they expected, they are pleasantly surprised and happy. This is the happiness we talked about previously at the beginning of this article! This can lead to repeat business and positive word-of-mouth referrals, which we essentially would be aiming for, isn’t it?
3. Risk Mitigation:
By setting realistic expectations (read: conservative expectations), businesses can avoid the pitfalls of overcommitting and underdelivering, which can damage their reputation and customer relationships. Underpromising provides a buffer against unforeseen challenges. Thus the strategy to “under promise over deliver” is always a win-win situation in either of the cases, provided you deliver the bare minimum that you as a business have promised!
4. Encouraging Loyalty:
Customers who consistently receive value beyond what they anticipated are more likely to become loyal clients or customers and very frequently advocate for the brand. They not only return for repeat business but also refer others as your freely acquired customers or clients.
While under-promising lays the foundation for this successful strategy of “Under Promise Over-Deliver” what matters in the end is the act of over-delivering that truly cements the positive impact. Ultimately can give you the benefit of this whole strategy! Let’s get ahead with this and Here’s how you with your business or startups can excel in this aspect:
The 10 Ways of How to Over-Deliver
Following are a few excellent ways that we have figured out at Biz Glows for this aspect of over-delivering what we have promised. Let’s get introduced to all of them with a very basic introduction here so that you can check which of them you can incorporate into your business or startup:
1. Prioritize Quality over Quantity:
Emphasize the quality of your product or service rather than trying to deliver more than you can handle. It’s better to provide a best-in-class value in a smaller quantity than to overwhelm with mediocrity.
2. Deliver Ahead of the Promised Schedule:
Surprise your clients by completing tasks or delivering products before the agreed-upon deadline. This demonstrates reliability and dedication to their satisfaction. They perceive you can be trusted upon, your words!
3. Give (in Substance) Your Clients More Than You Promise:
Under promise over deliver- by providing additional features, services, or benefits that weren’t initially expected. This can be added as an unknown bonus to that service or something else! This will create a sense of delight and appreciation.
4. Always Search for Ways to Surprise Your Clients:
Continuously brainstorm and implement ways to pleasantly surprise your clients, whether it’s through unexpected perks, discounts, or personalized touches. This is a continuous process and this will go a long way depending on your customer or client.
5. Respond to Emails ASAP (or Use Live AI Chat Bots):
Promptly addressing client inquiries or concerns shows that you value their time and needs. Also, they feel valued when they get quick solutions to the problems they are facing. Utilizing AI chatbots for instant responses can also enhance customer support.
6. Video Personalized Tutorials for FAQs for Personalized Customization:
Create personalized video tutorials to help clients navigate your products or services effectively. This proactive approach can save them time and enhance their experience. But what it will also do is increase and enhance customer who is satisfied with your product because they understand it now effectively.
7. Know Your Client/Customer Better Than They Do:
Develop a deep understanding of your client’s needs, preferences, and pain points. Anticipate their requirements and tailor your offerings accordingly. Also, apart from these qualitative points try to make use of quantitive approaches using AI tools, website activity Trackers, etc. Also for more efficiency use CRMs like Hubspot, Zoho, etc
8. Be There Before They Ask for It Because Now You Know It Better:
In a customized way, address issues or concerns before clients have a chance to raise them. Demonstrating that you’re one step ahead can build trust and loyalty and there is no better way to show you care about them as well. So this is one of the most important points, of our whole strategy “under promise over deliver”, that can be noted!
9. Follow Up After Delivery:
After providing a product or service, follow up with clients to ensure their satisfaction and gather feedback. Address any issues promptly to show your commitment to their success.
💡TIP: Collate their testimonial if they are really satisfied with your service/product, as this will enhance your stature. Use platforms like Fame Wall, Trustpilot, or normal video testimonials, etc. to capture their experience with you!
10. Exceed Expectations Consistently:
Overdelivering isn’t a one-time effort; it should be a consistent practice. Slow and steady wins the race! Make it a part of your company culture to consistently exceed customer expectations. And you are on the right path of this miraculous strategy!
Also, for a bit of clarification, I am underlining again that this strategy of “under promise over deliver” isn’t just about providing more; it’s about providing more value and care to your clients, which can result in long-term success and growth of your business or startups!
Conclusion of the strategy Under Promise Over Deliver:
Over-delivering after an underpromise holds great significance because it serves as a cornerstone for building trust and credibility with your customers. When you consistently go beyond what you initially promised, you lay the foundation for customer loyalty and at the end WORD OF MOUTH, the power of which is immense!
Moreover, the practice of surprising and delighting customers with unexpected perks and personalized experiences further cements the bond between your business and its customers. They feel your organization as a person who can understand them and that is the best compliment any organization can get, isn’t it?
Ultimately, embracing the combined art of “under promise over deliver” is not merely a business strategy; it signifies a wholehearted, heartful, caring commitment to providing exceptional value, nurturing customer loyalty, and ensuring the long-term success of your businesses or startups!
FAQs
Why is underpromising important when aiming to over-deliver?
Underpromising sets a basic expectation that is intentionally conservative or modest. When you underpromise and then over-deliver, you exceed these expectations, creating a positive surprise for your customers. And we all know by now, that people remember how they have been made feel rather than anything else! This approach helps build trust and credibility, as customers come to rely on your consistent ability to extra deliver.
Can over-delivering be applied to all types of businesses and industries?
Yes, the concept of overdelivering can be applied across various industries and business types. This is a strategy that can generate positive outcomes in any sector or industry! The tactic or the ways may be changed a bit accordingly but whether you offer products or services, the fundamental principles of exceeding customer expectations, building trust, and building loyalty remain universal.
Good job suraj buddy
Much appreciated work
Keep going
Thankyou so much Yash for your kind words